(Part 3 of a series on blogging and writing how-to’s, numbered from the beginning of the series. Click to read 101 and 102)
6. Know what it is you are trying to do with your blog.
It seems to me that blogs often fall into one of many, many categories – you may recognize some of the following:
The mommy blog – with photos, babypalooza stories, recipes and tons of mommy and domestic know-how. The review blog – with thoughts on media. The rant blog – angry writer lets us all know what he thinks about something. The photo blog – self-explanatory. The spiritual direction blog – with believers of whatever faith sharing their thoughts, theology, life, etc. The education blog – the writer knows something about something, so they write informationally – cooking, DIY, shoes, cars, etc. The story blog – someone embarks on some sort of adventure : travel, adoption, getting married, new job, battle with cancer, loss of a loved one, etc and tells the story over time. A writer’s blog – an outlet for someone’s creative juices, where they post their created work. You get the picture.
Of course, few blogs fall cleanly into such categories. They are written by people and people tend to defy orderly categorization. And yet…having some sort of idea about what it is you are doing with your blog is important. For your reader as they decide whether to give you some of their online reading time, and for you as you try to sharpen your writing style.
What is your goal with blogging?
How would you categorize or describe your blog?
What topics do you write to?
Who do you hope will be reading?
How would you describe your style?
Having brief concise answers to these and similar questions can help you focus your efforts, find your target audience and sharpen your writing style. Everyone should have the freedom to deviate when they choose, but identifying your core writing objectives can be very helpful and clarifying.
Presently, I would categorize Intersections as a spiritual autobiographical memoir/writer’s blog. At times it is my personal website with contact information, references and audio – with a few reviews occasionally thrown in for good measure. One of the things I knew I didn’t want this to become was a rant blog that critiqued others or their work. I want to be a creator, not just a critic or consumer with my online presence. I knew starting out that I wanted this blog to be about idea generation and creativity and the exploration of truth and where it hits real life. I guess my title and tagline say it all : INTERSECTIONS: where roads meet, choices are made, collisions happen and directions change.
It has taken me a few years to figure out where to land – but I feel like I have a good handle on what I’m trying to do here and how I want to go about it. I know what I am trying to say. Being able to articulate my objectives has made me a better writer.
What are some practical applications from having this knowledge?
7. Titles are important – In the modern age, people don’t read less, as is commonly thought. Instead they read differently. They skim. They read broadly till they find what it is they are really interested in, then they slow down. And even then, the skills that have been fine tuned through Facebook, twitter, texting and the internet are not just turned off. People read and leave pages quickly if they do not immediately seem relevant or worthwhile. That means how you title your work is incredibly important. It allows people a chance to gauge whether they need what you have to offer. A good title can act like a reading speed bump, slowing someone down just long enough to engage. I’ve experimented with this and have found that my creatively or more specifically descriptive titled entries get higher traffic than my straightforwardly titled ones. Use adjectives, ask questions, pick words that grab attention or defy normal conversational use. Brevity can be powerful, as we all know, not all words are created equal. Give thought to the big words that go on the top of the page because they determine whether someone will stay and read – or not. And, make sure the overall title of your blog is interesting/creative/descriptive/intriguing or attention-getting. It, after all, is the most read thing on your blog. It lets your readers know something of your personality, style and objectives right out of the gate.
(If you would like another post with more details about titles and examples, just leave a comment below and I’ll try to get back to this at a later date.)
8. Introductory and concluding ideas are important – When listening to a sermon, most church goers can only recall the first and last things the pastor said. I’ve found the same is true of reading. Beginnings and endings are the front and back door of your ‘writing house’. Think of when you go to visit a friend at their house. At least in my experience, the conversations I have as I arrive and as I leave are often them most important ones. They determine how I remember the quality of my visit. In your writing, first and last sentences or the short paragraphs that surround the core ideas found within them, are what link your readers to a particular article. Take some time and really word-smith the first and last things your readers will read from you.
9. Consider numbering your points – If you write topically, numbering your points may be an idea worth considering. Sure, it takes away from the flow or poeticism of your prose. But if your objective is to impart information, (and this is where knowing your objective is very useful) then you want to make it as easy as possible for your reader to find and access your points. Numbering is a visual handle, allowing your readers to grasp and take away what they need easily.